Headless storefront migration for a multi-language D2C beauty brand — 58% faster.
Migrated a legacy store to a modern headless setup. Load times dropped from 7.2s to 1.4s. CVR increased 19%.
The Challenge
What needed solving.
Ageing legacy platform averaging 7.2-second load times on mobile. Multi-language (German, English, French) made a simple migration technically complex.
The JCE™ Approach
How we engineered it.
Rebuilt on a modern headless architecture. Three storefronts on one backend — shared inventory, separate pricing, localised content. Server-side rendering for SEO, static generation for product pages.
Deliverables
What we delivered.
Modern Storefront Rebuild
Custom frontend built for performance and conversion across three language markets.
Headless Commerce Backend
Open-source commerce engine. Multi-currency (EUR/GBP), multi-language, single inventory source.
SEO Migration
Full redirect mapping from old URL structure. Zero ranking loss confirmed.
Performance Tuning
Core Web Vitals optimised across the board. High Lighthouse scores on all three storefronts.
The Result
Load time: 7.2s → 1.4s. CVR increased 19% in first 60 days. Search rankings improved across all three language markets with zero ranking loss during migration.