TikTok Shop launch and Meta campaign for a UK collection drop — 4.2x ROAS.
New collection launch: TikTok Shop integration, 24 AI creative variants on Meta, coordinated paid launch achieved 4.2x ROAS and 61% new customers.
The Challenge
What needed solving.
3-week launch window, no existing TikTok presence, moderate Meta budget. Needed new customers at profitable ROAS while maintaining existing relationships.
The JCE™ Approach
How we engineered it.
Built TikTok Shop catalog integration from scratch. Ran 24 AI-generated ad creative variants on Meta in parallel, eliminating underperformers daily. Coordinated launch on both channels with AI bid optimisation.
Deliverables
What we delivered.
TikTok Shop Integration
Full catalog sync and checkout integration.
AI Creative Production
24 ad variants produced and systematically tested.
Launch Campaign
Coordinated Meta + TikTok with AI bid optimisation.
The Result
4.2x blended ROAS. TikTok Shop generated 28% of total launch revenue — a channel that did not exist 4 weeks earlier. 61% of purchasers were new customers below target CPA.